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THE SCIENCE OF PERSUASION

How To Persuade Someone To Say Yes

What are the things that cause us to say yes at the requests of others? Well it all boils down to science, but not all of it makes logical sense, a lot of it is surprising. When the waiter gives you a mint at the end of your meal, do you tip more? Are you more likely to do the physiotherapist's exercises if they display their medical certificates on the wall?

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