Decoy Effect: Is it desirable to have an undesirable option?
Written By: Archana Ravi Imagine you are at the movie theater. You just bought your ticket and now decide to get some food for the movie. You want to buy popcorn and there are two options to choose from: a small popcorn for R30 or a large popcorn for R90. Which one would you choose? The small size or the large size? We have all been here before. We love popcorn, but the large option is so expensive, that we stick to the smaller option at a more reasonable price. Now consider
Do You Recall? How to Make Your Brand Easier to Remember
As much as we wish it were the case, our brains can not store every piece of information that we encounter. In fact, the brain has to be selective about exactly which memories are worth keeping and which can be discarded. While this saves time and energy, it may be particularly frustrating to us when we cannot remember where we left our keys that we had in our hands minutes ago,but the “Bathroom Bizarre” jingle seems to be playing on a loop in our heads for days on end. How t
