Break the Internet with Emotion
What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds? Each day online content is disseminated among millions of people from around the globe, yet it is very clear that some of this content achieves greater engagement than others. Take the classic 2007 YouTube video ‘Charlie Bit My Finger’ for example, which as of today has a staggering 880 million views on YouTube. What exactly is that key ingre
Marketing Breakdown: TikTok and Authenticity
In our previous blog, we discussed the importance of creating emotional engagement through authenticity and outlined, broadly, how to go about it. TikTok brands itself as a social media platform built for authenticity, so could it be an authentic channel for marketers to engage emotionally with their audiences? This week, we’ll dive deep into what makes this app tick and why it might be worth using it as a marketing platform for your brand. TikTok and the Quest for Authentici
