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THE SCIENCE OF PERSUASION

Chatbots & Neuromarketing: Why Your Business Needs Both In 2018

There's no slowing down their success, chatbots are making news nearly everyday. With big brands adapting this form of AI on their sites, smaller ones are following suit. Businesses across various sectors in the country are now experimenting with chatbots and there are many reasons why you should, too. Companies are starting to experience a revolution in customer care service and retention thanks to this piece of AI technology. Since they are designed and born from the need for convenience and immediate answers, we predict the interest in them will continue to grow significantly into the future. Not All Chatbots Are Made Equal: The Importance Of Creating One That Works However, not all chatb

Neuromarketing World Forum 2018

Neuromarketing World Forum is about to kick off in Singapore, and we couldn't be more excited. The NMWF is the biggest event on any neuromarketers calendar and provides us with the latest innovations, research and discoveries in the field. If there's any place to learn about the state of neuromarketing in 2018, this is it. Consumer neuroscience is becoming more and more attractive to bigger brands as a way of better understanding consumer decision-making, which makes forums like NMWF crucial. Not only is neuroscience more accessible and scalable, it also helps marketers to understand consumers at a deeper level than was possible before. This makes the field pivotal for the future.​​​​​​​ To

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