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THE SCIENCE OF PERSUASION

Dress for Success

Make it count. The first impression we get of people is something that we usually think of as being a gut feeling, but it’s actually due to a process called “thin-slicing” where the brain makes quick judgements based off visual information that we may not even be conscious of. Because of this process, the visual cues we give through our appearance can affect the way people perceive us, and how they interact with us. In addition, a 2014 study found that formal clothes can not only change other peoples perceptions about the wearer, but it also boost one’s own confidence. “You cannot climb the ladder of success in the costume of failure.” Zig Ziglar The idea that our clothes can affect our mood

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