Episodic and Semantic Memory: Which to Prioritize?
In our previous blog, we covered the basics of how memories are stored in the brain long-term. To take it one step deeper, there are different kinds of long-term memories. Understanding the differences between them is important for marketers who want to nail their messaging and elicit the desired consumer behaviour. Episodic and Semantic Memory Conscious, long-term memories can be divided into two categories: episodic and semantic. Episodic memories are memories from our life
