THE SCIENCE OF PERSUASION

Fintech is an increasingly common word in our everyday lexicon. The debate now is whether Fintech is replacing or strengthening traditional branch banking – and if it’s the former then why haven’t traditional banks disappeared altogether? In this blog post, we’ll get into this debate and give the Neuromarketing perspective. Traditional branch banking In traditional branch banking, customers physically go to a bank branch in order to carry out their various banking and other f

Waiting for your baggage at the airport is the worst. For a while Houston airport tried everything to reduce complaints about waiting times. They streamlined their offloading system, reducing the actual wait time considerably. However, they still received complaints. That is, until they moved the arrival gates further away from the incoming planes so passengers had to walk for longer before receiving their luggage. Complaints decreased significantly. This is because time spen

In a world full of skyscrapers, smartphones, and spirulina smoothies, it’s hard to remember that humans are animals. That is, until it comes to how we handle money. We’d like to think that we make well-informed, rational decisions but everyone who’s ever seen the inside of a casino knows otherwise. Much like our animal counterparts, we have some pretty strange habits when it comes to precious resources. Money is no exception. Wanting and Winning From back when we were barely