What is Social Commerce and is it Living Up to the Hype?

Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the Nike website, only to be left frustrated and disappointed when you can’t easily track them down. Now imagine the same scenario, but this time Nike’s Instagram has a ‘BUY’ button directly linked to the shoes that caught your eye. This fantasy is no longer in the realm of your imagination, but rather in the world of social commerce, which is making waves in the eCommerce industry. What is social commerce? Social commerce is defined as a subset of eCommerce that allows consumers to make online purchases directly through social media platforms, rather than bei

eCommerce in Southern Africa is Just Taking Off and Neuromarketing Can Help

When prompted to think of hot spots for eCommerce, Sub-Saharan Africa probably isn’t your first thought. However, it is currently the perfect melting pot of conditions for eCommerce to make a huge impact. Here’s why, and how Neuromarketing can help you jump on board. Current eCommerce Use Internet user penetration in South Africa is currently predicted to reach 59.5% in 2020. Although smartphone penetration is currently less (approximately 30%) it is predicted to grow to 37.2% in the next few years. Currently, the leading product category for online shopping in Sub-Saharan Africa is electronics and media, followed by furniture and appliances. 54% of South African shoppers prefer to pay cash

Should You Offer Cryptocurrency as an Online Payment Option?

Cryptocurrency has been rising in popularity over the last couple of years, especially in South Africa. Recent research has shown that 34% of South Africans have some knowledge of cryptocurrency, and, of those, most are keen to get involved in some way. But is this technology mature enough for you to consider accepting cryptocurrency as payment on your eCommerce platform? We’ll cover what it is, what the situation is like in South Africa, and the benefits and risks of accepting it. What is Cryptocurrency? At its heart, cryptocurrency focuses on removing the middleman (ie. financial institutions) from financial transaction. It is currency, traded on software platforms. It is supported by Bloc

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