Confidence is key! – But can you always trust confidence?
Written By: Rebecca Perrott From a young age we are taught to be confident, helping us get out of our comfort zones and experience new things. “Fake it till you make it”, they said. The key to success is rooted in confidence. Which is true to a certain extent, but our confidence can also be deceiving. Confidence is the feeling or belief that instils faith or reliability in someone or something. It is a quality we use to assign certainty to our abilities, self-awareness as wel
The Key to Advertising Efficacy: Emotional Engagement
Written By: Christina Colledani In today's day and age consumers are exposed to more advertisements than ever before. Given this widespread reality, it is now ever more challenging for companies and agencies to develop commercials that generate genuine connections with their target audiences. Therefore, coming up with methods to measure the efficacy of an advertising campaign is an important concern for companies and advertising experts. More than half a century ago, a concep
