Bad Memories: Why Memories Aren’t Always Reliable
Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...
Marketing Breakdown: TikTok and Authenticity
In our previous blog, we discussed the importance of creating emotional engagement through authenticity and outlined, broadly, how to go...
All About Authenticity
In our previous blog, we discussed the importance of emotional engagement. Emotional engagement with your brand can increase the...
Can Nudge Marketing in Supermarkets Make Us Healthier?
We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry....
Do We Really Love Our Brands? Neuroscience Says Yes.
What makes us love some brands? Why are we so loyal to some but not others? And to what extent are we capable of feeling love for a brand?
What All Successful Fast Food Brands Have in Common – Red!
What Successful Fast Food Brands Such as McDonalds, Burger King and Pizza Hut Have in Common – Red Logos! Looks like they are on to somethi
Why Rebranding Is Risky & How Neuromarketing Can Help
Avoiding an epic rebranding fail is where Neuromarketing can help. Many think rebranding is more art than science. But, science can perfect
Brand Salience - The Art of Getting Consumers To Choose Your Brand Without Thinking
Ensuring your brand stands out from it's competitors is essential for it's survival. Brand salience is more important than ever. Neu
How To Get Consumers To Meaningfully Remember Communications
It is not enough to just examine how memorable a piece of marketing communication is. Customers may be remembering, but it may not be in a m