THE SCIENCE OF PERSUASION

When someone visits a traditional brick and mortar shop, there is a 25% chance that they will purchase something. On the Internet, however, that chance is only around 3%. So what are the main causes for this, and how can E-commerce retailers increase the likelihood of a sale on their site? This extremely low conversion rate can usually be explained by the simple fact that it’s much easier to access to a website, and therefore to attract far more visitors who are just curious

Two almost universal truths: Your customers are super busy, and life is hard. The best thing you can do for customers visiting your online store is make sure you’re not wasting their time or making their lives harder. E-commerce is all about convenience and speed, and if you can’t deliver either you won’t be delivering products to your customers any time soon. But you know that, so you’ve got your products neatly sorted and categorised, your copy is clear and informative, you

Even if your brand has state of the art stores, a beautifully designed website and genius marketing campaigns, it’s not omnichannel if they