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THE SCIENCE OF PERSUASION

How to Stop Cart Abandonment

When someone visits a traditional brick and mortar shop, there is a 25% chance that they will purchase something. On the Internet, however, that chance is only around 3%. So what are the main causes for this, and how can E-commerce retailers increase the likelihood of a sale on their site? This extremely low conversion rate can usually be explained by the simple fact that it’s much easier to access to a website, and therefore to attract far more visitors who are just curious about the product offering with no real intention to buy. Added to this is the ability for online consumers to compare multiple offers simultaneously in a matter of seconds online, as opposed to having to exert time and

How Neuromarketing Can Improve Your Checkout Process

Two almost universal truths: Your customers are super busy, and life is hard. The best thing you can do for customers visiting your online store is make sure you’re not wasting their time or making their lives harder. E-commerce is all about convenience and speed, and if you can’t deliver either you won’t be delivering products to your customers any time soon. But you know that, so you’ve got your products neatly sorted and categorised, your copy is clear and informative, your site is easy to navigate and your level of customer service is a thing of beauty. However, your customers reach checkout process and suddenly aren’t as interested in buying your products. Carts are abandoned, your cost

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