How Stores Track Your Shopping Behavior | Ray Burke | TEDxIndianapolis

Ever wondered how stores collate shopper behaviour data?

TEDx Talk About Tracking Shopper Behaviour:

This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behaviour? Our actions reveal what we desire, how we shop, and why we buy.

How Retailers Are Learning More About You:

Retailers can now learn so much more about shopper behaviour than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy.

These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing.

Watch how retailers gather consumer data through Eye-tracking: