Getting to Know Neuromarketing: EEG
It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough...
Getting to Know Neuromarketing: Implicit Association Testing (IAT)
As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT
Getting to Know Neuromarketing: Galvanic Skin Response (GSR)
Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?
Getting to Know Neuromarketing: Facial Coding
Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment...
The Future of Neuromarketing in a Developing World
Is Traditional Market Research Dead? An Interview with Marketing Guru, Mark Drummond, about his thoughts on the evolution of Neuromarketing
Consumer Psychology: 4 Ways To Increase Your Conversion Rate
You don't need a chainsaw to hack into your consumers head. Put the heavy machinery down and read about the Neuromarketing way of making
Why Rebranding Is Risky & How Neuromarketing Can Help
Avoiding an epic rebranding fail is where Neuromarketing can help. Many think rebranding is more art than science. But, science can perfect
How Neuromarketing Can Help Your Brand Appeal to Millennials
Millennials, once viewed as egocentric and aloof, are now adults. It's more important than ever before to millennial-proof your business
Brand Salience - The Art of Getting Consumers To Choose Your Brand Without Thinking
Ensuring your brand stands out from it's competitors is essential for it's survival. Brand salience is more important than ever. Neu
How Smiling Faces Boost Sales
The truth revealed: Why happy faces sell and how this should change the way you advertise. Pictures of smiling people in your ads ignite con