Should You Offer Cryptocurrency as an Online Payment Option?
Cryptocurrency has been rising in popularity over the last couple of years, especially in South Africa. Recent research has shown that...
How Augmented Reality is Changing E-Commerce for the Better
Shopping online is great. Who doesn’t love the convenience of being able to buy almost anything they need and having it delivered to...
Why Marketing Automation is one of the Best Ways to Build Customer Relationships
A marketer's worst enemy: trapped doing repetitive tasks that prevent you from focusing on the bigger picture and the long-term marketing...
Why Responsive Web Design is Essential to your Business
Remember around six years ago when you just got your first smartphone and started trying to browse the internet on it, only to find a...
How to Stop Cart Abandonment
When someone visits a traditional brick and mortar shop, there is a 25% chance that they will purchase something. On the Internet,...
How Neuromarketing Can Improve Your Checkout Process
Two almost universal truths: Your customers are super busy, and life is hard. The best thing you can do for customers visiting your...
What is Omnichannel Marketing and How Can Neuromarketing Help You Perfect it?
Even if your brand has state of the art stores, a beautifully designed website and genius marketing campaigns, it’s not omnichannel if they
Can Nudge Marketing in Supermarkets Make Us Healthier?
We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry....
Getting to Know Neuromarketing: Eye Tracking
If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the...
Getting to Know Neuromarketing: fEMG
Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether...
