THE SCIENCE OF PERSUASION

In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...

In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...

It doesn’t matter how much you’ve optimised your product, nailed the branding or perfected your messaging. If your target audience...

How do we learn new skills, what part of the brain structures come into play and what can we learn from all of this?

Fintech is an increasingly common word in our everyday lexicon. The debate now is whether Fintech is replacing or strengthening...

Waiting for your baggage at the airport is the worst. For a while Houston airport tried everything to reduce complaints about waiting...

In a world full of skyscrapers, smartphones, and spirulina smoothies, it’s hard to remember that humans are animals. That is, until it...

Do you find yourself automatically defending certain brands? Do you get annoyed if someone praises a brand you don’t like? Welcome to the tr

Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the...

When prompted to think of hot spots for eCommerce, Sub-Saharan Africa probably isn’t your first thought. However, it is currently the...