Make it count.

The first impression we get of people is something that we usually think of as being a gut feeling, but it’s actually due to a process called “thin-slicing” where the brain makes quick judgements based off visual information that we may not even be consci...

March 18, 2020

As Covid-19 continues to spread worldwide, those of us who can are practicing social distancing. This means working from home and avoiding large gatherings of people as much as possible. While this is a responsible measure intended to keep more of us healthy, social is...

Waiting for your baggage at the airport is the worst. For a while Houston airport tried everything to reduce complaints about waiting times. They streamlined their offloading system, reducing the actual wait time considerably. However, they still received complaints. T...

Do you find yourself automatically defending certain brands? Do you get annoyed if someone praises a brand you don’t like? Welcome to the tribe.

We often use sliders and text boxes interchangeably when asking customers to bit on an item or donate money. Here's why it's time to get rid of the text box.

August 28, 2019

We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry. The supermarket has obligingly left chips, chocolates and other tasty treats on display. You’re in a rush, so you grab the nearest h...

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