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THE SCIENCE OF PERSUASION

We often use sliders and text boxes interchangeably when asking customers to bit on an item or donate money. Here's why it's time to get rid of the text box.

August 28, 2019

We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry. The supermarket has obligingly left chips, chocolates and other tasty treats on display. You’re in a rush, so you grab the nearest h...

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