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THE SCIENCE OF PERSUASION

Fintech is an increasingly common word in our everyday lexicon. The debate now is whether Fintech is replacing or strengthening traditional branch banking – and if it’s the former then why haven’t traditional banks disappeared altogether? In this blog post, we’ll get i...

Waiting for your baggage at the airport is the worst. For a while Houston airport tried everything to reduce complaints about waiting times. They streamlined their offloading system, reducing the actual wait time considerably. However, they still received complaints. T...

February 5, 2020

In a world full of skyscrapers, smartphones, and spirulina smoothies, it’s hard to remember that humans are animals. That is, until it comes to how we handle money. We’d like to think that we make well-informed, rational decisions but everyone who’s ever seen the insid...

Do you find yourself automatically defending certain brands? Do you get annoyed if someone praises a brand you don’t like? Welcome to the tribe.

Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the Nike website, only to be left frustrated and disappointed when you can’t easily track them down.

Now imagine the same scenario, but...

November 20, 2019

When prompted to think of hot spots for eCommerce, Sub-Saharan Africa probably isn’t your first thought. However, it is currently the perfect melting pot of conditions for eCommerce to make a huge impact. Here’s why, and how Neuromarketing can help you jump on board.

Cu...

November 13, 2019

Cryptocurrency has been rising in popularity over the last couple of years, especially in South Africa. Recent research has shown that 34% of South Africans have some knowledge of cryptocurrency, and, of those, most are keen to get involved in some way.

But is this tech...

Shopping online is great. Who doesn’t love the convenience of being able to buy almost anything they need and having it delivered to their home at the click of a button? At your fingertips is a wider variety of any kind of item you care to think of than you’d find in m...

A marketer's worst enemy: trapped doing repetitive tasks that prevent you from focusing on the bigger picture and the long-term marketing strategy of your business.

This is why Marketing Automation is so sought after: increasingly accessible, this technique saves valuab...

Remember around six years ago when you just got your first smartphone and started trying to browse the internet on it, only to find a nightmare of websites that you had to zoom in on so you could read the content on your tiny screen? It was a nightmare and made mobile...

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