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THE SCIENCE OF PERSUASION

Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the Nike website, only to be left frustrated and disappointed when you can’t easily track them down.

Now imagine the same scenario, but...

November 13, 2019

Cryptocurrency has been rising in popularity over the last couple of years, especially in South Africa. Recent research has shown that 34% of South Africans have some knowledge of cryptocurrency, and, of those, most are keen to get involved in some way.

But is this tech...

Shopping online is great. Who doesn’t love the convenience of being able to buy almost anything they need and having it delivered to their home at the click of a button? At your fingertips is a wider variety of any kind of item you care to think of than you’d find in m...

Remember around six years ago when you just got your first smartphone and started trying to browse the internet on it, only to find a nightmare of websites that you had to zoom in on so you could read the content on your tiny screen? It was a nightmare and made mobile...

We often use sliders and text boxes interchangeably when asking customers to bit on an item or donate money. Here's why it's time to get rid of the text box.

When someone visits a traditional brick and mortar shop, there is a 25% chance that they will purchase something. On the Internet, however, that chance is only around 3%. So what are the main causes for this, and how can E-commerce retailers increase the likelihood of...

Two almost universal truths: Your customers are super busy, and life is hard. The best thing you can do for customers visiting your online store is make sure you’re not wasting their time or making their lives harder. E-commerce is all about convenience and speed, and...

Even if your brand has state of the art stores, a beautifully designed website and genius marketing campaigns, it’s not omnichannel if they don’t all work together, delivering one seamless customer experience.

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