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THE SCIENCE OF PERSUASION

Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment to moment as they experience it. It's not science fiction, it's Facial Coding.

Facial Coding is a technique that makes it possible to...

September 19, 2018

Neuromarketing is on everyone's lips, but not many outside of this field really understand what it is. This is your plain English guide to Neuromarketing and how it works. Learn about the tech, from eye-tracking to brain headsets, and where Neuromarketing can be ap...

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