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THE SCIENCE OF PERSUASION

If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the primary sense by which we perceive our surroundings. When presented with a scene, such as a webpage, the places we look and how our gaz...

August 7, 2019

Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether you’re enjoying everything. They look nervous. You suppress your disgust as you take another bite of food. “It’s great!” you insist.

Ne...

July 31, 2019

It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough for an array of wires and electrodes to be strapped to his head. Despite his best efforts, the antagonists begin to read his thoughts...

July 17, 2019

As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT help us overcome this impulse?

July 17, 2019

Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?

Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment to moment as they experience it. It's not science fiction, it's Facial Coding.

Facial Coding is a technique that makes it possible to...

August 7, 2018

Is Traditional Market Research Dead? An Interview with Marketing Guru, Mark Drummond, about his thoughts on the evolution of Neuromarketing in the digital age and specifically how that relates to the developing world.

July 19, 2018

You don't need a chainsaw to hack into your consumers head. Put the heavy machinery down and read about the Neuromarketing way of making conversions happen.

June 20, 2018

Avoiding an epic rebranding fail is where Neuromarketing can help. Many think rebranding is more art than science. But, science can perfect the art.

June 15, 2018

Millennials, once viewed as egocentric and aloof, are now adults. It's more important than ever before to millennial-proof your business. Find out how.

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