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THE SCIENCE OF PERSUASION

We often use sliders and text boxes interchangeably when asking customers to bit on an item or donate money. Here's why it's time to get rid of the text box.

What is Neurodesign and why is it important? If you're anyone who works with images for work, this is for you. Neurodesign will push you to your innovative edge by allowing you to understand how consumers process visual information, and will enable you to optimise...

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