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THE SCIENCE OF PERSUASION

We’re well past the halfway point of 2019. Like everyone else, you have made plenty of financial decisions so far; some good and some that are less so. You know the correct actions to take: build up your savings and avoid frivolous spending on short-term gratification....

If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the primary sense by which we perceive our surroundings. When presented with a scene, such as a webpage, the places we look and how our gaz...

August 7, 2019

Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether you’re enjoying everything. They look nervous. You suppress your disgust as you take another bite of food. “It’s great!” you insist.

Ne...

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