THE SCIENCE OF PERSUASION

Chatbots are on the rise, but developing one that truly resonates with your customers is no easy task. What should it look like? What person

We're familiar with the term immediate gratification. It's a phrase that may as well be the millennial theme song. But, is there any

Ever wondered how our brains choose what to perceive into consciousness and what to omit? Why do we remember what we do, and not everything

The truth revealed: Why happy faces sell and how this should change the way you advertise. Pictures of smiling people in your ads ignite con

Daniel Kahneman discusses how bias affects our decision choices in spending and how emotion plays a significant role in how we make these de

Your website layout could be killing your engagement and conversion rates. How Neuromarketers help businesses identify usability issues to h

Recently it has emerged that our current understanding of the Reward System of the Brain as the 'feel good system' is not wholly cor

There's no slowing down their success, chatbots are making news nearly everyday. With big brands adapting this form of AI on their sites,...

The South African informal economy is a lucrative market with R300 billion worth of spending power. Why are big brands still failing to succ

Neuromarketing World Forum is about to kick off in Singapore, and we couldn't be more excited. The NMWF is the biggest event on any...