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THE SCIENCE OF PERSUASION

August 7, 2017

It is not enough to just examine how memorable a piece of marketing communication is. Customers may be remembering, but it may not be in a meaningful way.

July 31, 2017

Why are companies so intent on using technology to track our behaviour? Big data now offers retailers the a vision of the future of retailing.

How the Neural Sense team partnered with BLANKBottle to develop a wine based on what was appealing to a wine-makers subconscious mind, without the influence of any existing preconceptions.

November 12, 2015

Can we, as adults, grow new neurons? Can we improve our memory as we get older and stop it degrading as we move into old age? Neuroscientist Sandrine Thuret says, we can.

October 20, 2015

Are we in control of our own decisions? Are human beings rational? And are we as rational as we think? Behavioural economist, Dan Ariely, shows us that we're not that rational.

August 7, 2015

With fad diets gaining in popularity, such as the Banting Diet, sweet things like chocolate get given a bad rep. Well we say it's good to indulge because chocolate is actually good for the brain - and that's the most important thing.

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