Getting to Know Neuromarketing: EEG
It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough...
How to Drink Responsibly this International Beer Day (According to Science)
There’s a lot more to the human experience than beer, so we looked around for some science-backed ways to help you stay responsible this Int
Getting to Know Neuromarketing: Implicit Association Testing (IAT)
As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT
Getting to Know Neuromarketing: Galvanic Skin Response (GSR)
Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?
Getting to Know Neuromarketing: Facial Coding
Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment...
Why Neuromarketing Is Your Best Friend When It Comes to Personalisation
How Big Data and Neuromarketing work together to create the ultimate personalised experiences for your consumers.
The Nature vs. Nurture Debate - Just a Myth?
The Nature vs. Nurture debate is as old as the hills, but it finally appears that researchers have come to a head.
Do We Really Love Our Brands? Neuroscience Says Yes.
What makes us love some brands? Why are we so loyal to some but not others? And to what extent are we capable of feeling love for a brand?
Your Mind On Music
Music was an integral part of our evolutionary path and today, when closely associated with a brand, can have a deep and meaningful impact o
How System 1 and System 2 Thinking is Used in Consumer Neuroscience
Understanding the consumer decision-making process, in terms of Dual System Theory, during online or in-store experiences is crucial to opti
