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THE SCIENCE OF PERSUASION

March 20, 2018

There's no slowing down their success, chatbots are making news nearly everyday. With big brands adapting this form of AI on their sites, smaller ones are following suit.

Businesses across various sectors in the country are now experimenting with chatbots and there are...

The South African informal economy is a lucrative market with R300 billion worth of spending power. Why are big brands still failing to successfully tap into this market and what role does consumer neuroscience play in tapping the untappable?

March 5, 2018

Neuromarketing World Forum is about to kick off in Singapore, and we couldn't be more excited. The NMWF is the biggest event on any neuromarketers calendar and provides us with the latest innovations, research and discoveries in the field. If there's any place to learn...

According to the Centre for Mental Health at Schools, the capacity for attention appears to be shrinking in response to exponential increases in technological innovations and acceleration.

The “attention economy” is a term used to understand attention as a scarce resour...

February 4, 2018

Ever wondered whether spending time on social media has an impact on your brain?

Actually, Social Media can change your brain. New forms of content based marketing may use these understandings to optimise their brand communications and messaging! 

Neuromarketing may be...

Coca-Cola SA commissioned us, Africa's leading Neuromarketing agency, to do an in-store Neuromarketing case study to investigate the consumer experience of the informal trade.

The study involved hooking consumers up to the Eye-tracking and Galvanic Skin Response (...

February 4, 2018

Neuromarketing Case Study With Heineken

For the first time in the history of the world, for one night only, Heineken® took sensory experience to the next level by allowing people to turn flavour into brainwaves, brainwaves into sound waves, and sound waves into music....

October 13, 2017

What are the things that cause us to say yes at the requests of others? If a waiter gives you a mint at the end of your meal, are you likely to tip more? Turns out there are six universal Principles of Persuasion proven by science behind why people say yes.

August 7, 2017

It is not enough to just examine how memorable a piece of marketing communication is. Customers may be remembering, but it may not be in a meaningful way.

July 31, 2017

Why are companies so intent on using technology to track our behaviour? Big data now offers retailers the a vision of the future of retailing.

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