THE SCIENCE OF PERSUASION

Although memory and how memories are formed is important for marketers to understand, it’s equally important to know that memory isn’t...

In our previous blog, we covered the basics of how memories are stored in the brain long-term. To take it one step deeper, there are...

Should the scenes and scenarios for home product ads take place in the home (where the product is used) or in the grocery store (where...

There are a number of factors that have an effect on consumer purchasing choices and behaviours, such as motivation, perception, attitude...

What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds?...

In our previous blog, we discussed the importance of creating emotional engagement through authenticity and outlined, broadly, how to go...

In our previous blog, we discussed the importance of emotional engagement. Emotional engagement with your brand can increase the...

As humans, we tend to believe we are mostly rational beings. Sure, sometimes we make emotional decisions, but logic will always prevail....

Should I be keeping emotions in mind with my marketing strategy? There is a large body of scientific evidence which supports a focus on...

“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...