THE SCIENCE OF PERSUASION

What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds?...

In our previous blog, we discussed the importance of creating emotional engagement through authenticity and outlined, broadly, how to go...

In our previous blog, we discussed the importance of emotional engagement. Emotional engagement with your brand can increase the...

As humans, we tend to believe we are mostly rational beings. Sure, sometimes we make emotional decisions, but logic will always prevail....

Should I be keeping emotions in mind with my marketing strategy? There is a large body of scientific evidence which supports a focus on...

“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...

So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...

In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...

Another Valentine’s Day has come and gone, and along with it all the cliché marketing campaigns. Regardless of whether you’re someone who...

In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...