A Crazy Little Thing Called 'Love'...
Another Valentine’s Day has come and gone, and along with it all the cliché marketing campaigns. Regardless of whether you’re someone who...
Do I Have Your Attention? Bottom-Up Attention and Neuromarketing
In our previous blog, we discussed what attention is from a consumer behaviour perspective and briefly covered Top-Down vs Bottom-Up...
May I have your attention please... Attention, Marketing and Consumer Behaviour.
It doesn’t matter how much you’ve optimised your product, nailed the branding or perfected your messaging. If your target audience...
The secret behind turning your New Year's resolutions into life changing habits...
Humans have been making New Year's resolutions for about 4,000 years now. Despite us all vowing to be better humans in the new year that...
Wow, you’re a natural!
How do we learn new skills, what part of the brain structures come into play and what can we learn from all of this?
Dress for Success
Make it count. The first impression we get of people is something that we usually think of as being a gut feeling, but it’s actually due...
Life in Lockdown
Four weeks into lockdown, you’re probably ready to lose it at the next article promising tips for work productivity at home. We are too....
Grief in the Time of Lockdown (and the impact on your brain)
Many of us have, by now, settled uncomfortably into lockdown. In previous blogs, we’ve covered why social isolation can be damaging, as...
Why You're Panicking and What to do Instead
As we in South Africa head into a necessary 21 Day Lockdown, it’s hard not to feel troubled. We’ve all seen the images of empty shelves...
Social Distancing and Your Brain
As Covid-19 continues to spread worldwide, those of us who can are practicing social distancing. This means working from home and...
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