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THE SCIENCE OF PERSUASION

How Big Data and Neuromarketing work together to create the ultimate personalised experiences for your consumers.

February 27, 2019

The Nature vs. Nurture debate is as old as the hills, but it finally appears that researchers have come to a head.

What makes us love some brands? Why are we so loyal to some but not others? And to what extent are we capable of feeling love for a brand?

January 30, 2019

Music was an integral part of our evolutionary path and today, when closely associated with a brand, can have a deep and meaningful impact on your customer. Music matters. Find out why.

January 23, 2019

Understanding the consumer decision-making process, in terms of Dual System Theory, during online or in-store experiences is crucial to optimising these experiences and generating quality conversions.

January 9, 2019

At the start of each year we raise our glasses and preach our lists of lofty resolutions sure to be life-changing. Here's why they almost always fail and how to guide success.

If you ever thought the mouthwatering smell wafting out of a Cinnabon shop was merely the coincidental smell of the buns baking, then you were sorely mistaken. Those tantalizing smells that lure you in are part of a billion-dollar industry known as scent marketing or o...

Mirror Neurons are a hot topic, but the functioning of mirror neurons in the human brain is still fairly controversial and speculative. This is mostly because the studies that have investigated mirror neurons have largely been conducted in monkeys and other non-human p...

How "Sales Holidays", like Black Friday, affect the decision-making systems of the brain making us want more and heightening the impact of FOMO on our consumer behaviour.

November 14, 2018

Is there really a buy button in our brains that scheming Neuromarketers can manipulate and control? Or, is this a fallacy resulting from poor knowledge about the field?

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