We’re well past the halfway point of 2019. Like everyone else, you have made plenty of financial decisions so far; some good and some that are less so. You know the correct actions to take: build up your savings and avoid frivolous spending on short-term gratification....

If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the primary sense by which we perceive our surroundings. When presented with a scene, such as a webpage, the places we look and how our gaz...

August 7, 2019

Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether you’re enjoying everything. They look nervous. You suppress your disgust as you take another bite of food. “It’s great!” you insist.


July 31, 2019

It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough for an array of wires and electrodes to be strapped to his head. Despite his best efforts, the antagonists begin to read his thoughts...

July 31, 2019

There’s a lot more to the human experience than beer, so we looked around for some science-backed ways to help you stay responsible this International Beer Day

July 17, 2019

As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT help us overcome this impulse?

July 17, 2019

Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?

Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment to moment as they experience it. It's not science fiction, it's Facial Coding.

Facial Coding is a technique that makes it possible to...

How Big Data and Neuromarketing work together to create the ultimate personalised experiences for your consumers.

February 27, 2019

The Nature vs. Nurture debate is as old as the hills, but it finally appears that researchers have come to a head.

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