Memory 101: Everything a Marketer Needs to Know
Should the scenes and scenarios for home product ads take place in the home (where the product is used) or in the grocery store (where...
Sensation Transference: The Power Behind Visual Cues
There are a number of factors that have an effect on consumer purchasing choices and behaviours, such as motivation, perception, attitude...
Break the Internet with Emotion
What makes us more inclined to like and share certain pieces of online content, while others get lost and ignored within our newsfeeds?...
Marketing Breakdown: TikTok and Authenticity
In our previous blog, we discussed the importance of creating emotional engagement through authenticity and outlined, broadly, how to go...
All About Authenticity
In our previous blog, we discussed the importance of emotional engagement. Emotional engagement with your brand can increase the...
Why Should I Care? – Emotional Engagement and Neuromarketing
As humans, we tend to believe we are mostly rational beings. Sure, sometimes we make emotional decisions, but logic will always prevail....
What Emotion are you Marketing to?
Should I be keeping emotions in mind with my marketing strategy? There is a large body of scientific evidence which supports a focus on...
What is 'Normal' Anyway?
“The new normal” is the latest catch phrase adorning media headlines in the wake of the global pandemic, but what exactly is normal – and...
Greed and Fear: A myth of B2B sales
So often we are told that in order to make a sale, angle your narrative and story in at least some way so as to be receptive to either...
Now That I Have Your Attention... Case Study: Top-Down Attention and Package Testing
In the last couple of blogs, we have looked at attention, what it is and how neuromarketing can be used to attract it better. We’ve...
