

Why Attention Spans Are Dwindling & What This Means For Marketers
According to the Centre for Mental Health at Schools, the capacity for attention appears to be shrinking in response to exponential...


Social Media On Your Brain
Ever wondered whether spending time on social media has an impact on your brain? Actually, Social Media can change your brain. New forms...


Coca-Cola Consumer Insights: In-Store Eye Tracking Study
Coca-Cola SA commissioned us, Africa's leading Neuromarketing agency, to do an in-store Neuromarketing case study to investigate the...


How We Turned Music Into Something You Can Taste
Neuromarketing Case Study With Heineken For the first time in the history of the world, for one night only, Heineken® took sensory...


How To Persuade Someone To Say Yes
What are the things that cause us to say yes at the requests of others? If a waiter gives you a mint at the end of your meal, are you likely


How To Get Consumers To Meaningfully Remember Communications
It is not enough to just examine how memorable a piece of marketing communication is. Customers may be remembering, but it may not be in a m


How Stores Track Your Shopping Behavior | Ray Burke | TEDxIndianapolis
Why are companies so intent on using technology to track our behaviour? Big data now offers retailers the a vision of the future of retailin


The World's First Neurowine And How We Did It
How the Neural Sense team partnered with BLANKBottle to develop a wine based on what was appealing to a wine-makers subconscious mind, witho


You Can Grow New Brain Cells. Here’s How | Sandrine Thuret | TED Talks
Can we, as adults, grow new neurons? Can we improve our memory as we get older and stop it degrading as we move into old age? Neuroscientist


Are We In Control Of Our Decisions? | Dan Ariely | TED Talks
Are we in control of our own decisions? Are human beings rational? And are we as rational as we think? Behavioural economist, Dan Ariely, sh