THE SCIENCE OF PERSUASION

What are the things that cause us to say yes at the requests of others? If a waiter gives you a mint at the end of your meal, are you likely

It is not enough to just examine how memorable a piece of marketing communication is. Customers may be remembering, but it may not be in a m

Why are companies so intent on using technology to track our behaviour? Big data now offers retailers the a vision of the future of retailin

How the Neural Sense team partnered with BLANKBottle to develop a wine based on what was appealing to a wine-makers subconscious mind, witho

Can we, as adults, grow new neurons? Can we improve our memory as we get older and stop it degrading as we move into old age? Neuroscientist

Are we in control of our own decisions? Are human beings rational? And are we as rational as we think? Behavioural economist, Dan Ariely, sh

With fad diets gaining in popularity, such as the Banting Diet, sweet things like chocolate get given a bad rep. Well we say it's good t