Coca-Cola Consumer Insights: In-Store Eye Tracking Study
Coca-Cola SA commissioned us, Africa's leading Neuromarketing agency, to do an in-store Neuromarketing case study to investigate the...
How We Turned Music Into Something You Can Taste
Neuromarketing Case Study With Heineken For the first time in the history of the world, for one night only, Heineken® took sensory...
How To Persuade Someone To Say Yes
What are the things that cause us to say yes at the requests of others? If a waiter gives you a mint at the end of your meal, are you likely
How To Get Consumers To Meaningfully Remember Communications
It is not enough to just examine how memorable a piece of marketing communication is. Customers may be remembering, but it may not be in a m
How Stores Track Your Shopping Behavior | Ray Burke | TEDxIndianapolis
Why are companies so intent on using technology to track our behaviour? Big data now offers retailers the a vision of the future of retailin
The World's First Neurowine And How We Did It
How the Neural Sense team partnered with BLANKBottle to develop a wine based on what was appealing to a wine-makers subconscious mind, witho
You Can Grow New Brain Cells. Here’s How | Sandrine Thuret | TED Talks
Can we, as adults, grow new neurons? Can we improve our memory as we get older and stop it degrading as we move into old age? Neuroscientist
Are We In Control Of Our Decisions? | Dan Ariely | TED Talks
Are we in control of our own decisions? Are human beings rational? And are we as rational as we think? Behavioural economist, Dan Ariely, sh
Why Chocolate Is Good For The Brain
With fad diets gaining in popularity, such as the Banting Diet, sweet things like chocolate get given a bad rep. Well we say it's good t
