Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the Nike website, only to be left frustrated and disappointed when you can’t easily track them down.
When prompted to think of hot spots for eCommerce, Sub-Saharan Africa probably isn’t your first thought. However, it is currently the perfect melting pot of conditions for eCommerce to make a huge impact. Here’s why, and how Neuromarketing can help you jump on board.
Cryptocurrency has been rising in popularity over the last couple of years, especially in South Africa. Recent research has shown that 34% of South Africans have some knowledge of cryptocurrency, and, of those, most are keen to get involved in some way.