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THE SCIENCE OF PERSUASION

When someone visits a traditional brick and mortar shop, there is a 25% chance that they will purchase something. On the Internet, however, that chance is only around 3%. So what are the main causes for this, and how can E-commerce retailers increase the likelihood of...

Two almost universal truths: Your customers are super busy, and life is hard. The best thing you can do for customers visiting your online store is make sure you’re not wasting their time or making their lives harder. E-commerce is all about convenience and speed, and...

Even if your brand has state of the art stores, a beautifully designed website and genius marketing campaigns, it’s not omnichannel if they don’t all work together, delivering one seamless customer experience.

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