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THE SCIENCE OF PERSUASION

January 30, 2019

Music was an integral part of our evolutionary path and today, when closely associated with a brand, can have a deep and meaningful impact on your customer. Music matters. Find out why.

January 23, 2019

Understanding the consumer decision-making process, in terms of Dual System Theory, during online or in-store experiences is crucial to optimising these experiences and generating quality conversions.

January 9, 2019

At the start of each year we raise our glasses and preach our lists of lofty resolutions sure to be life-changing. Here's why they almost always fail and how to guide success.

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