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THE SCIENCE OF PERSUASION

If you ever thought the mouthwatering smell wafting out of a Cinnabon shop was merely the coincidental smell of the buns baking, then you were sorely mistaken. Those tantalizing smells that lure you in are part of a billion-dollar industry known as scent marketing or o...

Mirror Neurons are a hot topic, but the functioning of mirror neurons in the human brain is still fairly controversial and speculative. This is mostly because the studies that have investigated mirror neurons have largely been conducted in monkeys and other non-human p...

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