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THE SCIENCE OF PERSUASION

October 31, 2018

We've put together a comprehensive list of the top Neuromarketing trends from our Neuromarketing experts to watch out for in 2019. Enjoy.

Traditional research has been the global standard for as long as we can remember, but it's fraught with biases that can skew results. Neuromarketing is breaking up this status quo and ruffling some feathers along the way.

October 10, 2018

Why our brains deceived us into thinking Germany would win the 2018 Soccer World Cup by falling prey to fallacies and biases, and how to prevent this from happening for the next World Cup.

What is Neurodesign and why is it important? If you're anyone who works with images for work, this is for you. Neurodesign will push you to your innovative edge by allowing you to understand how consumers process visual information, and will enable you to optimise...

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