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THE SCIENCE OF PERSUASION

September 19, 2018

Neuromarketing is on everyone's lips, but not many outside of this field really understand what it is. This is your plain English guide to Neuromarketing and how it works. Learn about the tech, from eye-tracking to brain headsets, and where Neuromarketing can be ap...

September 5, 2018

What Successful Fast Food Brands Such as McDonalds, Burger King and Pizza Hut Have in Common – Red Logos! Looks like they are on to something... We explore the emotions evoked by the colour red and possible explanations of its relevance to the world of fast foods.

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