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THE SCIENCE OF PERSUASION

April 18, 2018

The truth revealed: Why happy faces sell and how this should change the way you advertise. Pictures of smiling people in your ads ignite consumer joy, help increase sales, and create a positive product evaluations - are "fun" brands converting better?

April 6, 2018

Daniel Kahneman discusses how bias affects our decision choices in spending and how emotion plays a significant role in how we make these decisions.

April 5, 2018

Your website layout could be killing your engagement and conversion rates. How Neuromarketers help businesses identify usability issues to help secure ROI.

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