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THE SCIENCE OF PERSUASION

Recently it has emerged that our current understanding of the Reward System of the Brain as the 'feel good system' is not wholly correct. It has now come to light that the BRS is also involved in how new behaviours are learned that are aimed at reducing unwante...

March 20, 2018

There's no slowing down their success, chatbots are making news nearly everyday. With big brands adapting this form of AI on their sites, smaller ones are following suit.

Businesses across various sectors in the country are now experimenting with chatbots and there are...

The South African informal economy is a lucrative market with R300 billion worth of spending power. Why are big brands still failing to successfully tap into this market and what role does consumer neuroscience play in tapping the untappable?

March 5, 2018

Neuromarketing World Forum is about to kick off in Singapore, and we couldn't be more excited. The NMWF is the biggest event on any neuromarketers calendar and provides us with the latest innovations, research and discoveries in the field. If there's any place to learn...

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