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THE SCIENCE OF PERSUASION

According to the Centre for Mental Health at Schools, the capacity for attention appears to be shrinking in response to exponential increases in technological innovations and acceleration.

The “attention economy” is a term used to understand attention as a scarce resour...

February 4, 2018

Ever wondered whether spending time on social media has an impact on your brain?

Actually, Social Media can change your brain. New forms of content based marketing may use these understandings to optimise their brand communications and messaging! 

Neuromarketing may be...

Coca-Cola SA commissioned us, Africa's leading Neuromarketing agency, to do an in-store Neuromarketing case study to investigate the consumer experience of the informal trade.

The study involved hooking consumers up to the Eye-tracking and Galvanic Skin Response (...

February 4, 2018

Neuromarketing Case Study With Heineken

For the first time in the history of the world, for one night only, Heineken® took sensory experience to the next level by allowing people to turn flavour into brainwaves, brainwaves into sound waves, and sound waves into music....

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