February 18, 2018
Dr. David Rosenstein and Erik du Plessis
According to the Centre for Mental Health at Schools, the capacity for attention appears to be shrinking in response to exponential increases in technological innovations and acceleration.
The “attention economy” is a term used to understand attention as a scarce resour...
February 4, 2018
Dr. David Rosenstein
Ever wondered whether spending time on social media has an impact on your brain?
Actually, Social Media can change your brain. New forms of content based marketing may use these understandings to optimise their brand communications and messaging!
Neuromarketing may be...
Mark Drummond and Dr David Rosenstein
Coca-Cola SA commissioned us, Africa's leading Neuromarketing agency, to do an in-store Neuromarketing case study to investigate the consumer experience of the informal trade.
The study involved hooking consumers up to the Eye-tracking and Galvanic Skin Response (...
Neuromarketing Case Study With Heineken
For the first time in the history of the world, for one night only, Heineken® took sensory experience to the next level by allowing people to turn flavour into brainwaves, brainwaves into sound waves, and sound waves into music....
Creative Marketing Project
Galvanic Skin Response
Implicit Association Testhing
Informal South African Economy
Nature vs. Nurture debat
Neuromarketing for Dummies
New Year's Resolutions
Soccer World Cup
System 1 and System 2 Theory
brain on money
fight or flight
getting to know neuromarketing
psychology of finance
responsive web design
slider vs text box
tend and befriend
Top Neuromarketing Trends To Watch in 2019
October 31, 2018
The Revolution of Short-Term Insurance
June 5, 2018
Chatbots & Neuromarketing: Why Your Business Needs Both In 2018
March 20, 2018
How to Crack Informal Economies with Consumer Neuroscience
March 16, 2018
May 2020 (1)