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THE SCIENCE OF PERSUASION

August 28, 2019

We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry. The supermarket has obligingly left chips, chocolates and other tasty treats on display. You’re in a rush, so you grab the nearest h...

How Big Data and Neuromarketing work together to create the ultimate personalised experiences for your consumers.

If you ever thought the mouthwatering smell wafting out of a Cinnabon shop was merely the coincidental smell of the buns baking, then you were sorely mistaken. Those tantalizing smells that lure you in are part of a billion-dollar industry known as scent marketing or o...

August 7, 2018

Is Traditional Market Research Dead? An Interview with Marketing Guru, Mark Drummond, about his thoughts on the evolution of Neuromarketing in the digital age and specifically how that relates to the developing world.

July 19, 2018

You don't need a chainsaw to hack into your consumers head. Put the heavy machinery down and read about the Neuromarketing way of making conversions happen.

July 5, 2018

Landing pages are a vital lifeline for converting customers. Imagine being able to optimise your landing page based on the implicit subconscious response of your users. Well with Neuromarketing, you can.

June 15, 2018

Millennials, once viewed as egocentric and aloof, are now adults. It's more important than ever before to millennial-proof your business. Find out how.

The South African informal economy is a lucrative market with R300 billion worth of spending power. Why are big brands still failing to successfully tap into this market and what role does consumer neuroscience play in tapping the untappable?

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