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THE SCIENCE OF PERSUASION

Do you find yourself automatically defending certain brands? Do you get annoyed if someone praises a brand you don’t like? Welcome to the tribe.

August 28, 2019

We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry. The supermarket has obligingly left chips, chocolates and other tasty treats on display. You’re in a rush, so you grab the nearest h...

We’re well past the halfway point of 2019. Like everyone else, you have made plenty of financial decisions so far; some good and some that are less so. You know the correct actions to take: build up your savings and avoid frivolous spending on short-term gratification....

February 27, 2019

The Nature vs. Nurture debate is as old as the hills, but it finally appears that researchers have come to a head.

January 30, 2019

Music was an integral part of our evolutionary path and today, when closely associated with a brand, can have a deep and meaningful impact on your customer. Music matters. Find out why.

January 9, 2019

At the start of each year we raise our glasses and preach our lists of lofty resolutions sure to be life-changing. Here's why they almost always fail and how to guide success.

How "Sales Holidays", like Black Friday, affect the decision-making systems of the brain making us want more and heightening the impact of FOMO on our consumer behaviour.

November 14, 2018

Is there really a buy button in our brains that scheming Neuromarketers can manipulate and control? Or, is this a fallacy resulting from poor knowledge about the field?

August 16, 2018

Is too much information killing your sales? Finding a balance between too little and too much. A look into sensory overload and how the brain buys.

July 19, 2018

You don't need a chainsaw to hack into your consumers head. Put the heavy machinery down and read about the Neuromarketing way of making conversions happen.

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