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THE SCIENCE OF PERSUASION

Make it count.

The first impression we get of people is something that we usually think of as being a gut feeling, but it’s actually due to a process called “thin-slicing” where the brain makes quick judgements based off visual information that we may not even be consci...

April 2, 2020

Many of us have, by now, settled uncomfortably into lockdown. In previous blogs, we’ve covered why social isolation can be damaging, as well as how to cope with stress productively. However, as a popular Harvard Business Review article pointed out, we’re also experienc...

March 25, 2020

As we in South Africa head into a necessary 21 Day Lockdown, it’s hard not to feel troubled. We’ve all seen the images of empty shelves at the grocery store, and wondered: am I not panicking enough? Is there something the people bulk-buying toilet paper know that I don...

Waiting for your baggage at the airport is the worst. For a while Houston airport tried everything to reduce complaints about waiting times. They streamlined their offloading system, reducing the actual wait time considerably. However, they still received complaints. T...

February 5, 2020

In a world full of skyscrapers, smartphones, and spirulina smoothies, it’s hard to remember that humans are animals. That is, until it comes to how we handle money. We’d like to think that we make well-informed, rational decisions but everyone who’s ever seen the insid...

Do you find yourself automatically defending certain brands? Do you get annoyed if someone praises a brand you don’t like? Welcome to the tribe.

August 28, 2019

We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry. The supermarket has obligingly left chips, chocolates and other tasty treats on display. You’re in a rush, so you grab the nearest h...

We’re well past the halfway point of 2019. Like everyone else, you have made plenty of financial decisions so far; some good and some that are less so. You know the correct actions to take: build up your savings and avoid frivolous spending on short-term gratification....

February 27, 2019

The Nature vs. Nurture debate is as old as the hills, but it finally appears that researchers have come to a head.

January 30, 2019

Music was an integral part of our evolutionary path and today, when closely associated with a brand, can have a deep and meaningful impact on your customer. Music matters. Find out why.

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