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If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the primary sense by which we perceive our surroundings. When presented with a scene, such as a webpage, the places we look and how our gaz...

August 7, 2019

Picture this: you’re at a party and things are going well, except that the food is terrible. The host comes up to you and asks whether you’re enjoying everything. They look nervous. You suppress your disgust as you take another bite of food. “It’s great!” you insist.


July 31, 2019

It’s the same in almost every sci-fi movie. The protagonist is strapped to a chair, kicking and screaming, and subdued just long enough for an array of wires and electrodes to be strapped to his head. Despite his best efforts, the antagonists begin to read his thoughts...

July 17, 2019

As Dr House, M.D. famously said, ‘’Everybody lies”. This is true even in something as seemingly harmless as a consumer survey. How does IAT help us overcome this impulse?

July 17, 2019

Galvanic skin response (GSR) is a common tool of the Neuromarketer - but how does it work and what questions does it actually answer?

Joy and surprise or fear and disgust: imagine knowing exactly how a consumer feels about an advertisement, website or mobile app moment to moment as they experience it. It's not science fiction, it's Facial Coding.

Facial Coding is a technique that makes it possible to...

If you ever thought the mouthwatering smell wafting out of a Cinnabon shop was merely the coincidental smell of the buns baking, then you were sorely mistaken. Those tantalizing smells that lure you in are part of a billion-dollar industry known as scent marketing or o...

How "Sales Holidays", like Black Friday, affect the decision-making systems of the brain making us want more and heightening the impact of FOMO on our consumer behaviour.

November 14, 2018

Is there really a buy button in our brains that scheming Neuromarketers can manipulate and control? Or, is this a fallacy resulting from poor knowledge about the field?

October 31, 2018

We've put together a comprehensive list of the top Neuromarketing trends from our Neuromarketing experts to watch out for in 2019. Enjoy.

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