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THE SCIENCE OF PERSUASION

Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the Nike website, only to be left frustrated and disappointed when you can’t easily track them down.

Now imagine the same scenario, but...

A marketer's worst enemy: trapped doing repetitive tasks that prevent you from focusing on the bigger picture and the long-term marketing strategy of your business.

This is why Marketing Automation is so sought after: increasingly accessible, this technique saves valuab...

January 23, 2019

Understanding the consumer decision-making process, in terms of Dual System Theory, during online or in-store experiences is crucial to optimising these experiences and generating quality conversions.

What is Neurodesign and why is it important? If you're anyone who works with images for work, this is for you. Neurodesign will push you to your innovative edge by allowing you to understand how consumers process visual information, and will enable you to optimise...

August 16, 2018

Is too much information killing your sales? Finding a balance between too little and too much. A look into sensory overload and how the brain buys.

July 19, 2018

You don't need a chainsaw to hack into your consumers head. Put the heavy machinery down and read about the Neuromarketing way of making conversions happen.

July 5, 2018

Landing pages are a vital lifeline for converting customers. Imagine being able to optimise your landing page based on the implicit subconscious response of your users. Well with Neuromarketing, you can.

Ensuring your brand stands out from it's competitors is essential for it's survival. Brand salience is more important than ever. Neuromarketing is here to help.

April 18, 2018

The truth revealed: Why happy faces sell and how this should change the way you advertise. Pictures of smiling people in your ads ignite consumer joy, help increase sales, and create a positive product evaluations - are "fun" brands converting better?

April 5, 2018

Your website layout could be killing your engagement and conversion rates. How Neuromarketers help businesses identify usability issues to help secure ROI.

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