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THE SCIENCE OF PERSUASION

When someone visits a traditional brick and mortar shop, there is a 25% chance that they will purchase something. On the Internet, however, that chance is only around 3%. So what are the main causes for this, and how can E-commerce retailers increase the likelihood of...

If the eyes are the window to the soul, then the path our eyes follow must reveal something about us too. For most of us, view is the primary sense by which we perceive our surroundings. When presented with a scene, such as a webpage, the places we look and how our gaz...

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