Understanding the consumer decision-making process, in terms of Dual System Theory, during online or in-store experiences is crucial to optimising these experiences and generating quality conversions.
At the start of each year we raise our glasses and preach our lists of lofty resolutions sure to be life-changing. Here's why they almost always fail and how to guide success.
Your website layout could be killing your engagement and conversion rates. How Neuromarketers help businesses identify usability issues to help secure ROI.
Ever wondered whether spending time on social media has an impact on your brain?
Actually, Social Media can change your brain. New forms of content based marketing may use these understandings to optimise their brand communications and messaging!
It is not enough to just examine how memorable a piece of marketing communication is. Customers may be remembering, but it may not be in a meaningful way.
