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THE SCIENCE OF PERSUASION

What makes us love some brands? Why are we so loyal to some but not others? And to what extent are we capable of feeling love for a brand?

Traditional research has been the global standard for as long as we can remember, but it's fraught with biases that can skew results. Neuromarketing is breaking up this status quo and ruffling some feathers along the way.

What is Neurodesign and why is it important? If you're anyone who works with images for work, this is for you. Neurodesign will push you to your innovative edge by allowing you to understand how consumers process visual information, and will enable you to optimise...

Neuromarketers are getting better at predicting what is remembered and seen in advertising. Cutting edge machine learning is providing the tools.

Ensuring your brand stands out from it's competitors is essential for it's survival. Brand salience is more important than ever. Neuromarketing is here to help.

Recently it has emerged that our current understanding of the Reward System of the Brain as the 'feel good system' is not wholly correct. It has now come to light that the BRS is also involved in how new behaviours are learned that are aimed at reducing unwante...

The South African informal economy is a lucrative market with R300 billion worth of spending power. Why are big brands still failing to successfully tap into this market and what role does consumer neuroscience play in tapping the untappable?

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