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THE SCIENCE OF PERSUASION

April 6, 2018

Daniel Kahneman discusses how bias affects our decision choices in spending and how emotion plays a significant role in how we make these decisions.

October 13, 2017

What are the things that cause us to say yes at the requests of others? If a waiter gives you a mint at the end of your meal, are you likely to tip more? Turns out there are six universal Principles of Persuasion proven by science behind why people say yes.

July 31, 2017

Why are companies so intent on using technology to track our behaviour? Big data now offers retailers the a vision of the future of retailing.

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