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THE SCIENCE OF PERSUASION

Make it count.

The first impression we get of people is something that we usually think of as being a gut feeling, but it’s actually due to a process called “thin-slicing” where the brain makes quick judgements based off visual information that we may not even be consci...

Four weeks into lockdown, you’re probably ready to lose it at the next article promising tips for work productivity at home. We are too. 

Instead we thought we could keep it light ahead of the long weekend and you could get to know our core team better. Get some tips an...

April 2, 2020

Many of us have, by now, settled uncomfortably into lockdown. In previous blogs, we’ve covered why social isolation can be damaging, as well as how to cope with stress productively. However, as a popular Harvard Business Review article pointed out, we’re also experienc...

March 25, 2020

As we in South Africa head into a necessary 21 Day Lockdown, it’s hard not to feel troubled. We’ve all seen the images of empty shelves at the grocery store, and wondered: am I not panicking enough? Is there something the people bulk-buying toilet paper know that I don...

March 18, 2020

As Covid-19 continues to spread worldwide, those of us who can are practicing social distancing. This means working from home and avoiding large gatherings of people as much as possible. While this is a responsible measure intended to keep more of us healthy, social is...

Fintech is an increasingly common word in our everyday lexicon. The debate now is whether Fintech is replacing or strengthening traditional branch banking – and if it’s the former then why haven’t traditional banks disappeared altogether? In this blog post, we’ll get i...

Waiting for your baggage at the airport is the worst. For a while Houston airport tried everything to reduce complaints about waiting times. They streamlined their offloading system, reducing the actual wait time considerably. However, they still received complaints. T...

February 5, 2020

In a world full of skyscrapers, smartphones, and spirulina smoothies, it’s hard to remember that humans are animals. That is, until it comes to how we handle money. We’d like to think that we make well-informed, rational decisions but everyone who’s ever seen the insid...

Do you find yourself automatically defending certain brands? Do you get annoyed if someone praises a brand you don’t like? Welcome to the tribe.

Imagine: you’re scrolling Instagram when you find a pair of Nike sneakers that you absolutely love. You decide to go look for them on the Nike website, only to be left frustrated and disappointed when you can’t easily track them down.

Now imagine the same scenario, but...

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