Neuroplasticity: A brain changer
Written by Rebecca Perrott In the ever-evolving world of neuroscience, one term stands out as a beacon of hope and fascination:...
The Humour Effect: Unleashing the Power of Laughter for Memory, Well-being and Advertising Success
Written by Mélissa Amrioui Humour is a powerful tool that can influence memory, mental health and even the way we perceive the world...
New Year, New Me! But it's February?
Written by Rebecca Perrott As a new year comes around one can’t help but place an array of declarations upon themselves to eat healthier,...
Green Marketing: Why Eco-Friendly Priorities are a Promising Direction
Written By: Isabella McKay Years of blinded consumerism have resulted in major damage to our Earth, resulting in many bleak events, such...
Confidence is key! – But can you always trust confidence?
Written By: Rebecca Perrott From a young age we are taught to be confident, helping us get out of our comfort zones and experience new...
The Key to Advertising Efficacy: Emotional Engagement
Written By: Christina Colledani In today's day and age consumers are exposed to more advertisements than ever before. Given this...
‘You’re Not You When You're Hungry’. - How Hunger Leads to Poor Decision Making
Written By: Beth Poultney Are you, YOU, when you’re hungry? Probably not. A tummy rumble can inspire fury, I’m sure you’re familiar with...
Decoy Effect: Is it desirable to have an undesirable option?
Written By: Archana Ravi Imagine you are at the movie theater. You just bought your ticket and now decide to get some food for the movie....
Do You Recall? How to Make Your Brand Easier to Remember
As much as we wish it were the case, our brains can not store every piece of information that we encounter. In fact, the brain has to be...
A Brand to Remember: Why Emotional Memories are Stronger
What did you have for lunch last week Tuesday? Okay, maybe that’s a tough question. Let’s try: what did you eat at your most recent meal...
