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THE SCIENCE OF PERSUASION

November 13, 2019

Cryptocurrency has been rising in popularity over the last couple of years, especially in South Africa. Recent research has shown that 34% of South Africans have some knowledge of cryptocurrency, and, of those, most are keen to get involved in some way.

But is this tech...

Shopping online is great. Who doesn’t love the convenience of being able to buy almost anything they need and having it delivered to their home at the click of a button? At your fingertips is a wider variety of any kind of item you care to think of than you’d find in m...

A marketer's worst enemy: trapped doing repetitive tasks that prevent you from focusing on the bigger picture and the long-term marketing strategy of your business.

This is why Marketing Automation is so sought after: increasingly accessible, this technique saves valuab...

Remember around six years ago when you just got your first smartphone and started trying to browse the internet on it, only to find a nightmare of websites that you had to zoom in on so you could read the content on your tiny screen? It was a nightmare and made mobile...

We often use sliders and text boxes interchangeably when asking customers to bit on an item or donate money. Here's why it's time to get rid of the text box.

When someone visits a traditional brick and mortar shop, there is a 25% chance that they will purchase something. On the Internet, however, that chance is only around 3%. So what are the main causes for this, and how can E-commerce retailers increase the likelihood of...

Two almost universal truths: Your customers are super busy, and life is hard. The best thing you can do for customers visiting your online store is make sure you’re not wasting their time or making their lives harder. E-commerce is all about convenience and speed, and...

Even if your brand has state of the art stores, a beautifully designed website and genius marketing campaigns, it’s not omnichannel if they don’t all work together, delivering one seamless customer experience.

August 28, 2019

We’ve all been there: you run to the shops quickly after work to pick up some essentials. As you walk around, you realise you’re hungry. The supermarket has obligingly left chips, chocolates and other tasty treats on display. You’re in a rush, so you grab the nearest h...

We’re well past the halfway point of 2019. Like everyone else, you have made plenty of financial decisions so far; some good and some that are less so. You know the correct actions to take: build up your savings and avoid frivolous spending on short-term gratification....

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